Certified. Seasoned.
Focused
on Your Success.
Focused
Our consultants are former tourism sales leaders, operations managers and guest experience pros who have worked on the frontlines. They understand your challenges because they’ve lived them. And they bring that real world understanding to every solution
Principal Consultants
Amber Halliday
Founder & Principal Consultant
6x Salesforce Certified
Amber is the founder of Aderra Solutions and a 6x Salesforce-certified consultant with deep experience across SaaS, tour operators, and travel service providers. With a background in sales operations and a calm, client-first approach, she helps travel brands streamline systems and unlock growth through smart, scalable CRM solutions. Based in Edmonton, AB Canada, she pairs technical expertise with a heart for service, and a lifelong love of travel.
Sandy Reid
Principal Consultant
Salesforce Certified Business Analyst
Sandy is a Salesforce-certified consultant with 20+ years of experience in tourism, spanning sales, marketing, and operations. She’s held leadership roles at Destination BC, Rocky Mountaineer, Cathay Pacific, and Scenic—bringing a deep understanding of what travel brands need to succeed. Based in North Vancouver, she blends industry insight with a practical approach to help teams streamline systems and deliver great guest experiences.
Our Top Experts
Denis Kezman
Technical Architect
Salesforce & Kaptio Expert
With more than a decade of experience across software engineering and consulting, Denis leads complex Salesforce and Kaptio builds for travel brands. He specializes in scalable architecture, seamless integrations, and custom development—grounded in both technical depth and business insight.
Ana Nekić​
Senior Salesforce Developer
11x Salesforce + 2x Copado Certified
With 10+ years of experience and 11 Salesforce certifications, Ana delivers scalable, elegant solutions across Sales Cloud, Service Cloud, and custom apps. She’s known for translating complexity into clean, maintainable code—and for bringing calm confidence to every build.
Asel Vazirova
Salesforce Administrator
5x Salesforce Certified
A 5x certified Salesforce expert, Asel bridges business needs with smart, scalable solutions. She’s led CRM optimization and complex integrations for brands like Docker Inc., CoinMe, and Rocky Mountaineer—always with an eye on efficiency, growth, and impact.
Stjepan Martinic
Salesforce Consultant
8x Salesforce Certified
With 14+ years of experience and 8 Salesforce certifications, Stjepan designs scalable, high-performance CRM systems across Sales Cloud, Service Cloud, CPQ, and complex integrations. Based in Zagreb, he blends global implementation expertise with a practical, future-focused approach.
Ivan Ratkajec
Salesforce Administrator
5x Salesforce Certified
Ivan brings 7+ years of experience across support, consultancy, and development—specializing in Sales Cloud, Service Cloud, and Kaptio for travel and hospitality brands. Based in Zagreb, he’s known for making complex systems intuitive, blending technical precision with operational insight.
Dylan Deppiesse
Data Analyst & Coach
Tableau Expert
Based in Vancouver, BC, Dylan is a data professional with 8+ years’ experience turning complex datasets into clear, actionable insights. He’s led projects from data warehouse migrations to full analytics builds, and as an instructor and coach, empowers others to use data with confidence.
Our Salesforce Certifications
We’re not just certified, we’re seasoned.
Salesforce Certified Administrator
Certified Administrators are Salesforce pros who are always looking for ways to help their companies get even more out of the Salesforce Platform through additional features and capabilities.Â
Salesforce Certified Sales Cloud Consultant
Certified Sales Cloud Consultants are trained to design and implement Sales Cloud solutions that are sustainable, scalable, and contribute to long-term customer success
Salesforce Certified Advanced Administrator
Certified Advanced Administrators are seasoned Salesforce Administrators who can harness the power of advanced features and functionality to solve a variety of business problems.
Salesforce Certified Platform App Builder
Certified Platform App Builders have the skills and knowledge to design, build, and implement custom applications using the declarative customization capabilities of the Salesforce Platform
Salesforce Certified Service Cloud Consultant
Certified Service Cloud Consultants are trained to successfully design and implement scalable Service Cloud solutions that contribute to long-term customer success.
Salesforce Certified Business Analyst
Certified Business Analysts focus on business-improvements and project successes. They guide businesses to improve processes and efficiency by making actionable recommendations.
Salesforce Certified Associate
Certified Associates demonstrate a foundational understanding of Salesforce’s core capabilities, ecosystem, and career pathways. This credential is ideal for those starting their journey in the Salesforce ecosystem, validating their knowledge of CRM concepts, data models, navigation, and productivity tools.
Salesforce Certified Platform Developer I
Certified Platform Developers possess the knowledge and skills to design, build, and deploy custom business logic and user interfaces using the Lightning Platform. They are proficient in Apex, Visualforce, and basic Lightning Web Components, and understand the Salesforce data model and security features.
Salesforce Certified Experience Cloud Consultant
Certified Community Cloud Consultants are experts in implementing and configuring Salesforce Experience Cloud solutions to meet customer and partner engagement needs. They design scalable, secure, and high-performing digital experiences, integrating content, business processes, and data across Salesforce and external systems.
Salesforce Certified Application Architect
Certified Application Architects demonstrate advanced expertise in designing scalable, high-performing Salesforce applications. They specialize in data modeling, identity and access management, integration, and secure sharing models to support complex business requirements across multiple Salesforce domains.
Salesforce Certified Data Architect
Certified Data Architects are experts in designing and managing robust, scalable data architectures within Salesforce. They ensure data integrity, performance, and compliance across systems, with a focus on governance, master data management, and large-volume data strategies.
Salesforce Certified Sharing and Visibility Architect
Certified Sharing and Visibility Architects specialize in designing secure and efficient access models for complex Salesforce environments. They are skilled in configuring role hierarchies, sharing rules, permission sets, and visibility controls to meet security and compliance requirements.
Salesforce Certified JavaScript Developer I
Certified JavaScript Developers demonstrate proficiency in modern JavaScript and how it’s used in Salesforce development. They build responsive user interfaces using Lightning Web Components and apply best practices in client-side programming within the Salesforce platform.
Salesforce Certified AI Associate
Certified AI Associates understand core artificial intelligence concepts and how Salesforce applies them through products like Einstein, GPT, and predictive analytics. They help organizations identify use cases for AI and prepare data and processes for intelligent automation.
Salesforce Development Lifecycle and Deployment Architect
Certified Development Lifecycle and Deployment Architects are experts in managing the full Salesforce release process. They design scalable CI/CD pipelines, implement governance frameworks, and optimize the development lifecycle to support enterprise-grade Salesforce deployments.
Salesforce Certified Agentforce Specialist
Certified Agentforce Specialists are skilled in configuring and optimizing Salesforce Contact Center (Agentforce) solutions. They enhance agent productivity, implement omni-channel routing, and integrate telephony systems to deliver seamless customer service experiences.
Salesforce Certified Data Cloud Consultant
Certified Data Cloud Consultants specialize in implementing Salesforce Data Cloud (formerly Genie) to unify real-time data and deliver hyper-personalized customer experiences. They connect data sources, design scalable data models, and activate insights across Salesforce applications.
Not sure where to start?
Let’s talk about what you need,
what’s working, and what’s not.
Join Our Team
We’re always looking for smart, curious Salesforce pros with travel in their DNA. If you’re passionate about building practical, people-first CRM solutions that make a real impact, let’s talk.
